Overview

A production-grade commerce platform designed for daily retail operations, not just storefront presentation. The admin panel gives non-technical teams full control over homepage sections, featured products, promotional banners, coupons, and sale campaigns. It combines catalogue and inventory workflows, order management, Razorpay-powered payments, and cart/checkout journeys with deep analytics across traffic, products, campaigns, and conversions. Redis and AWS CloudFront improve performance at scale, while WhatsApp powers both marketing automation and order-confirmation messaging.

What we built

• Full storefront with product discovery, cart, and secure Razorpay checkout
• Admin-managed homepage merchandising (sections, featured products, and dynamic banners)
• Catalogue, inventory, and product data management with search-friendly structure
• Order lifecycle management from placement to fulfilment
• Coupon code system and sale campaign controls for promotional pricing
• Analytics across orders, sales performance, product trends, and campaign effectiveness
• Redis + AWS CloudFront caching layer for faster browsing and checkout performance
• WhatsApp marketing workflows and automated WhatsApp order confirmations